A New Perspective on Social Media

Mobilize Cloud has partnered up with the incredible team over at Pixel Park. They've developed a unique and totally outside the norm way of handling social media in a space that is growing and getting more cluttered with each passing moment. Their approach breaks through the noise and will make your brand stand out against thousands of other brands fighting for eyeballs on social media.


AntiSocial Approach

Great stories are worth telling. And every brand has one. But most of the time it’s buried in a pile of RTBs and brand speak. The goal of AntiSocial is to unclutter a brand's communication and break through the noisy social scene.

Through analytics and social media campaigns we can tag and track how much traffic you are sending to your site from your social media posts. We can also help you create content that will get the most shares, likes, re-tweets and pins. We know what it takes to strategize, concept, launch and sustain branded content campaigns in the current marketplace.

AntiSocial Pixel Park

What

AntiSocial

We took movie storytelling principles and mashed those up with marketing best practices. Then created an exciting new way of creating and distributing social content.


Anti-Hero

The posture of AntiSocial is based on the anti-hero mindset often seen in films. Han Solo, Erin Brockovich and Ferris Bueller are all examples of anti-heroes. They are unconventional, entertaining and exciting.

How

There are 4 steps to become an anti-hero brand through the AntiSocial approach:

Shared Mission
Anti-heroes need to have a shared mission with their supporting characters. And each brand needs consumers to help achieve a shared goal.
Journey Map
The social strategy of an anti-hero brand lives within the Journey Map. It’s a tactical plan for social content creation and distribution.
Character Guide
For a brand to adopt an anti-hero posture it must first transform the way it walks, talks and looks. That’s where the Character Guide comes in.
Plot Triangle Activation
The Plot Triangle is the most action-packed part of any movie. It’s the montage scenes where the "fun and games" happen. For brands, this is where the most interesting and compelling content comes to life.

What Now?

This is only the beginning. Give us a call or drop us a line. We're looking forward to transforming your brand using the AntiSocial approach.

Get Started With AntiSocial Today