Frequently Asked Questions

What is Web Development?

Web Development consists of both front end and back end development. Front end utilizes HTML, CSS, Javascript, and other libraries to create the presentation layer of the website. This is what the end-user/customer sees when they visit your website or use your web application. Back end is the logic and data component of your website or web application. Back ends can be written in a variety of different languages and frameworks, including with C#, PHP, WordPress, Java, and many more. Back ends can save and retrieve data from a database, connect to third-party services, process credit card transactions, send emails, handle user logins, and more.

How much does a Custom Website cost?

It really depends on how complex the project is. We have some websites that cost $5,000, and we have others that cost over $50,000. It has a lot to do with functionality and what you want your website to do. Do you need heavy data logic? Do you need to collect and display user data? Do you need e-commerce? We provide upfront estimates for all our work, if you have an idea, we can at least give you a no-cost estimate on what we think it will take to build everything out.

What is Digital Marketing?

Digital Marketing is a method of targetting potential customers through different mediums such as Social Media(Facebook, Instagram, Twitter, Pinterest, etc.), SEM Paid Advertisements (Banner Ads & Keyword Based Ads), SEO, Email, and other online outlets. Each Digital Marketing strategy can be custom-tailored to target customers based on demographics, geography, interests, and more.

What does SEO stand for?

SEO stands for Search Engine Optimization. It is the optimization of your website to improve your organic search rankings and increase your unpaid traffic. SEO is different from paid search, which is SEM.

Why is SEO important?

SEO, Search Engine Optimization, plays a vital role in a broader Digital Marketing strategy. SEO can boost your website’s organic rankings, which will lead to more organic unpaid traffic hitting your website. It will also lower the cost per click (CPC) for your paid SEM campaigns. Your website is a 24/7 salesperson for your business. The only thing it needs is SEO to make sure you are reaching the right customers and that your competition isn’t stealing clicks away from your website.

What does SEM stand for?

SEM stands for Search Engine Marketing. It is utilizing Google, Facebook, Twitter, and other digital advertising platforms to run targetted keyword and banner based ads on a variety of different placement outlets. SEM is different from organic search, which is SEO.