Websites for food and consumer brands, every brand on one standard.
Mobilize Cloud builds, hosts, and optimizes websites for brand portfolios. For The Marzetti Company we built the corporate site and the What’s for Dinner recipe site, and we host and maintain 12 sites in all, from Marzetti and Sister Schubert’s to New York Bakery.
Our work for The Marzetti CompanyWhat brand teams need
One standard behind every brand
A site for every brand
Each brand keeps its own look, with the same hosting, updates, and security behind all of them.
Products shoppers can find
SEO for product and recipe pages, so people searching for what to buy or cook land on your brand.
Recipes and content that scale
Recipe hubs and brand content built to grow, like What’s for Dinner for Marzetti.
Updates that don’t break launches
Managed WP Engine hosting, with updates tested on staging before they reach a live site.
Who we work with
The Marzetti Company and its brands
Twelve sites for one food maker, each with its own brand and the same team behind it.
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Marzetti
Salad dressings, veggie and fruit dips, and croutons. WordPress, hosting, and SEO.
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Sister Schubert’s
Dinner rolls and sweet breakfast rolls. WordPress, hosting, and SEO.
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New York Bakery
Texas Toast, garlic knots, and breadsticks. WordPress, hosting, and SEO.
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What’s for Dinner
Marzetti’s recipe site, with menus, cooking videos, and a meal finder.
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Girard’s, Caesar Cardini’s, Chatham Village
Dressings and croutons, each on its own brand site.
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Amish Kitchens, Inn Maid, Reames, Romanoff Caviar
Noodles, frozen noodles, and caviar, hosted and maintained on the same standard.
Services that matter most
Where to start
- Multi-site WordPress maintenanceOne WP Engine account, custom plans, and tested updates for every brand.
- Brand website designNew brand sites designed around each brand and built on WordPress.
- SEO and Google AdsProduct and recipe search, plus campaigns built for the shoppers you want.
- AI search optimizationProduct pages AI assistants can read and cite when shoppers ask what to buy.
Questions
Consumer brand website questions
Can you manage a whole portfolio of brand sites?
Yes. We host and maintain The Marzetti Company’s corporate site and 11 brand sites, and we built the corporate site and What’s for Dinner. Each brand keeps its own design, with one team and one standard behind all of them.
How do you price several brand sites?
Organizations with several sites get custom plans and multi-site pricing, usually on their own WP Engine account that we set up and manage.
Do you handle SEO for individual brands?
Yes. We run SEO for Marzetti, Sister Schubert’s, and New York Bakery. Plans run $1,500–$50,000 a month, tailored to your marketing budget and the demand and traffic you want.
How long does a new brand site take?
Most new websites take 6 to 10 weeks from kickoff to launch. A new brand on a portfolio that already shares a platform is often faster.
Running a portfolio of brand sites?
Tell us how many brands you have and what your current setup makes hard.